Case Study

Calumet Specialty Products

Apr 12, 2024
Calumet Specialty Products (Calumet) launched a new product, TitanZero™ Carbon Neutral Wax, a wax blend made with a combination of paraffin and soy ingredients, used to make candles. The Calumet team achieved Carbon Neutral Certification for their wax and were planning to go to market with this new environmentally friendly product and needed the marketing content to properly communicate with their sales teams, customers, and stakeholders. In conjunction with preparing their sales teams for going to market with this new product, Calumet also wanted to announce their certification status and inform a broader audience about the environmental impacts of this carbon neutral wax to Calumet’s broader sustainability goals.