The ANTRON® brand launches flourine-free DuraTech® soil resistance formula
The Antron® carpet fiber brand announces the introduction of a new and advanced DuraTech®, now made with a fluorine-free topical soil resistance formula that also meets the rigorous certification testing process for the Antron® brand, ensuring the carpet will perform and last.
“As an industry leader dedicated to bringing innovative products with unparalleled performance to the marketplace, we saw market value in introducing a fluorine-free topical soil resistance product,” said Marc Ahrens, Vice President – Commercial for the Antron® brand. “After significant testing, we were unable to identify a commercially available fluorine-free product that could deliver the performance and durability benefits promised by the Antron® brand. Therefore, we focused our research and development efforts on creating our own, unique chemistry and have now introduced a truly differentiated product to the marketplace.”
Eliminating fluorine from the soil resistance product will enable carpet mills who manufacture carpet with Antron® carpet fiber to enhance their sustainability messaging, programs and certifications.
The new fluorine-free DuraTech® is a patent-pending, durable soil resistance treatment that helps deliver the same performance attributes and soil resistance expected of carpets made from Antron® fiber and will remain one of the most effective soil release systems in the commercial marketplace. DuraTech® remains an integral part of the Antron® brand performance certification and does not need to be specified.
When durability meets design-ability, the possibilities are endless. Architects, interior designers and facility managers specify carpets made of Antron® carpet fiber because of the superior type 6,6 nylon, unique hollow-filament shape and DuraTech® technology. It allows carpet to stand up to wear and tear – looking newer, longer. It is the foundation ingredient in over 800 original carpet styles from 17 trusted commercial carpet mills. Antron® carpet fiber allows for creative flexibility without sacrificing performance. All Antron® carpet fibers are third-party certified by SCS Global Services as Environmentally Preferable Products. For more information, visit www.antron.net or call 1-877-5ANTRON.
With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit INVISTA.com,Facebook.com/INVISTAglobal and Twitter.com/INVISTA.
SCS Media ContactJanelle Kim | Marketing Coordinator
SCS Global Services To find out more, contact Janelle Kim, or call 510.452.6827.